ABSTRACT
Creativity and its instruments are, in the design area, fundamental elements for social and identity expression and represent an inexhaustible tool for product and service innovation. Its observation, analysis, and reinterpretation allow an increase in the designer’s ability to solve issues related to the product and a greater connection with the end-user. From literature review where a framework of issues related to sustainability, creativity, and techniques for prolonging the life of the fashion product is proposed, it was developed an exercise of exploratory basis with a group of participants where it was possible to promote and analyze a sustainable development in the production of new projectual articulations, in fashion design, having as a starting point methodologies such as upcycling and mending of garments.As a complement to the researched theory, the realization of a practical exercise on upcycling and mending with the civil community confirmed the importance of the connection between sustainable practices and creativity, taking the information as prevention to consumerism and consequently obsolescence.Based on the analysis and practical study carried out, it is intended to promote dialogue between civil society, academia, and industry to describe some sustainable methodologies for the creation process in sustainable fashion design.
