ABSTRACT
One of the attractions of Pasar Sunggingan is the market day of Pahing, where traders from all directions sell various merchandise every day. However, as the era advances, various changes are also anticipated, for example the existence of market conditions when Pahing day disappears gradually. The purpose of this study was to determine the cultural capital of traders and socio-cultural impacts of post-revitalization of Pasar Sunggingan in Boyolali. This is a qualitative study conducted using the phenomenology method. Based on the research result, it can be concluded that the impacts of revitalization of Pasar Sunggingan include (1) a change in cultural elements such as Javanese language, value and norm, market organization, merchandise, trade, place of worship, music, art, and dance, (2) Pahingan tradition as the custom of Sunggingan residents from generation to generation and the source of economic activity for the Sunggingan community, and (3) the community’s strategy in preserving Pahingan tradition by facilitating continuous socialization so that the market still proceeds on Pahing day.
