ABSTRACT
Effective stakeholder communication and engagement is an essential component of area-wide integrated pest management (AW-IPM) programmes that integrate the sterile insect technique (SIT) because it has a large impact on programme success. Full-time professionals should direct communication activities and help secure vital support and “goodwill” from governments and community organizations. Good and frequent communication among programme staff, and between programme staff and stakeholders, is required to maintain engagement and support, and to keep the work goal-oriented even when some programme activities are controversial. The importance of engaging stakeholders in the programme is emphasized. The media can be valuable and effective partners by informing stakeholders and the general public about the facts and activities of a programme, especially if this is done in a non-technical and straightforward way. Methods of communication, including the use of videos and social media platforms, are described. Ongoing research helps overcome controversial aspects of programme technologies. Programme failure can result from poor communication and inadequate stakeholder support.
