ABSTRACT
This study aims to increase the tourism potential in Osing Kemiren Village, Banyuwangi Regency. Increasing tourism potential is carried out in two ways, namely (1) increasing knowledge and skills in managing social media accounts, and (2) increasing knowledge and skills in operating social media accounts. Changing society’s pattern in socializing demands the community’s readiness to carry out the promotion process. The low level of community knowledge and skills in managing social accounts is the reason for this mentoring process. This community service activity is carried out through assistance with the RPA (participatory rural appraisal) approach and the AIDA (Attention, Interest, Desire, Action) model. Through this activity the community is trained to optimize the tourism potential of the Osing tribe in the traditional village of Kemiren. In order to that, the tourism potential and all tourism supporting sectors in the Osing Traditional Village increase and impact the welfare of the surrounding community.
