The virtual environment has been fast-growing as an ICT tool and making human life much easier. Industrial culture creates a “false need” for using ICTs because of mass production and passive consumer monopolies. The existence of “addictive behavior” about how the impact of smartphones and the internet is more complex for social change, especially lifestyle. This behavior then forms what Goffman called self-presentations. This paper used TAM grand theory of as the basis for its analysis element of perceived usefulness and ease of use which is important to consumers adopted the technology. Information richness has unlimited information as a form of unlimited consumer choices. The enjoyment of the performance industry will create a strategy that is not only informational but has an entertaining and enriching element.