ABSTRACT
This article aims to describe manager and stakeholder behavior in managing zoo using sustainable tourism principles for animal welfare. This study enriches previous research concerning zoo management and sustainable tourism principles. This case study design employed typology analysis to interpret written data, interview, and observation on manager and stakeholder behavior of Surakarta Zoo with Parsons’ structural functionalism theory. The result shows that management applies sustainable tourism principles and The Five Freedoms less optimally. Problems such as budget, organization, supervision and control obstacles in managing zoos existed. The findings of this study shed light on putting zoo as a conservation institution and suggest the importance of education, environmental enrichment, and regulation for sustainable tourism and animal welfare.
