ABSTRACT
Halal certification is enacted to respond to the public anxiety of safe food products from forbidden materials based on Islamic rules. Anchored by small studies exploring halal certification perspectives among small and medium industry stakeholders in an Indonesian context, the present study was enacted to uncover these stakeholders’ perspectives of halal certification. Fifteen small and medium industry owners (henceforth, participants) in Bangkalan, Madura, Indonesia, were involved in an interview. Findings suggest that the participants view halal certification as an essential aspect for selling their products. Also, due to the complicated process of achieving the halal certification label, most of their products are not certified.
