ABSTRACT
This study aims to describe the strategic role of Halal Studies Centers in supporting government policies in guaranteeing halal products. The research setting was 7 Halal Center s, the main informant was the head of the university's Halal Center. The data was obtained through indepth review. The research findings indicate that the strategic role of the University’s Halal Center is to carry out research on guaranteed halal products that are published to the public, and prepare human resources as halal auditors. The duties of the Halal Supervisor include: supervising the Halal Product Process in the company, determining corrective and preventive actions, coordinating halal product process, assisting the Halal Auditor during the inspection provide assistance to business actors in applying for halal certification, providing recommendations to regulators of halal product assurance, and bringing awareness of halal lifestyle for the community.
