ABSTRACT
Bandung, located in West Java, is a city that has many places to eat as well as various types of food. Warung Kopi Imah Babaturan is one of the places to eat that presents the concept of homecooked dishes, and it is never short of customers. However, in early 2020, the COVID-19 pandemic occurred in many countries throughout the world including Indonesia. This caused social activities to be very limited, ultimately resulting in everyone having to stay home. This limitation of social activities has caused many restaurants to stop operating. In order for Imah Babaturan to be able to continue to operate, they started to make use of the social media site Instagram to notify and update new information so that their followers can stay attached to the restaurant. Through descriptive qualitative research methods with interviews, observations, and literature studies, it was concluded that Imah Babaturan managed to make a good online engagement during the pandemic. This was proven by the number of likes and comments obtained from each post. Not only does this form of advertising adhere to health protocols, but it also attracts the attention of their followers by sharing activities for customers and online drivers to increase the number of engagements.
