ABSTRACT
Traders in the Gedebage market area often use a motorcycle as a vehicle to support their daily trading efforts. In dealing with the movement of goods with small dimensions, motorbikes are the most feasible modes of transportation to be used in the city of Bandung due to traffic conditions which often experience quite long and time-consuming traffic jams. The purpose of this paper is to present an overview to facilitate how to understand and build products that are consistent with the subjective factors of users in general. By using the Kansei Engineering approach to audit entities in the form of tangible products, and case studies in the form of motorcycle products that are used by traders in the commercial area of Gedebage Market, Bandung, in the end, this paper will provide an overview that can be used by product designers in translating subjective values that determine the user's decision in choosing a product.
