ABSTRACT
Market competition is growing rapidly especially in the field of food, and many producers are competing with each other to grab the attention of potential consumers, as has been done by kebab street vendors. Therefore, it is necessary to explore new packaging design as a recommendation for ready-to-eat kebab products sold by street vendor. In the packaging design process, it is necessary to analyze the products that need to be packaged. This analysis is conducted to determine the product character and design requirements as a reference in the packaging design process. This needs to be done so that the resulting packaging design recommendations match the packaging needs of Kebab products. This packaging design recommendation aims to achieve the ideal packaging character, namely packaging that can increase the attractiveness of the products being sold, make it easier for consumers to consume the products contained therein, and can facilitate the packaging process.
