ABSTRACT
Fashion magazines published in Indonesia were initially influenced by the local culture with regard to race, gestures, and modest clothing. Nowadays, both domestic and foreign magazines are published in Indonesia. There are many similar cover designs especially in relation to layout, typography, colors, illustrations, and in the way models are displayed. This similarity is the result of globalization that continues to grow, especially ideology in the field of fashion that has been disseminated through magazines from international publishers who have contributed to the changing views and values of Indonesian society. The research question was whether there are magazine covers that still feature Indonesian gestures. The research was done through observations, literature studies, interviews, and questionnaires, looking at the origin of magazine publishing and the visual elements displayed. It was found that gestures have been influenced by norms and fashion developments. Foreign magazine covers are very influential in the development of magazine covers in Indonesia.
