ABSTRACT
In 2020, the primate population in West Sumatra, Indonesia was very scarce due to a lack of knowledge and community awareness which resulted in wild forest burning, poaching, and the wildlife trade, especially in Bukittinggi, Agam Regency. Based on the author's data from the method of observation, interviews, questionnaires, and literature studies, knowledge about endemic Sumatran primates is still lacking, especially for children ages 7–12 years. The way to raise awareness for this endangered population is in the form of a pop-up book with the theme of introducing and protecting endemic primates in West Sumatra, Indonesia. The pop-up storybook's design style can attract the interest of elementary school children ages 7–12 because of its three-dimensional illustrations that can be touched and folded, creating great enthusiasm. It is hoped that this book design will provide readers with a pleasant reading experience.
