ABSTRACT
Curug Putri Campground is a natural tourist destination in Palutungan, West Java that has a uniquely shaped waterfall resembling a princess and a mythical story believed by the surrounding community. That makes this location full of potential for tourism yet due to a lack of promotion and the emergence of competitors in the area, the number of visitors coming to this place has been decreasing. The purpose of this research is to design a main message and visual media to promote Curug Putri Campground. The research method used is qualitative. The main verbal message is designed through the analysis of creative strategies of word meaning and visual media strategies using creative strategy theory and visual media. By designing a verbal message and visual media appropriately, it is the hope that this promotion can be delivered effectively, leading to an increase in visitors to Curug Putri which would help to improve the local economy.
