ABSTRACT
This paper aims to assist MSMEs in Indonesia in marketing activity management during the COVID-19 pandemic by implementing certain strategies to increase their promotion. The data were collected using the business coaching method. In this study, qualitative research was used to map MSMEs’ conditions and problems. Afterward, corrective actions were given to implement remedial solutions. It was found that the survival solutions that can be applied by the companies include creating online channels, adding new product variations, and managing Instagram accounts to support marketing activities. After the implementation of the solutions, it was shown that their sales increased significantly and it has helped the company to survive during the difficult times caused by the pandemic.
