ABSTRACT
Indonesia tourism has a resource potential that can be developed to generate dividends. Supporting factors in tourism include transportation and accommodation. A travel agency needs to be able to search for information on various tourist attractions. This study aims to analyze the performance, strategy, and development of two travel agencies, namely, Bayu Buana Travel and Panorama Tour. The market penetration strategy was applied to analyze Panorama, while the market development strategy was applied to analyze Bayu Buana. The strategy development was applied by Bayu Buana and Panorama with an online tour and travel company, such as holding public events or activities, utilizing email marketing, and placing advertisements on the Internet and to deal with the tight prices of the "services". It was found that each consumer had his method of buying the preferred product. The opportunity is still wide open because there are still many people who still prefer face-to-face transactions.
