ABSTRACT
COVID-19 pandemic has caused a domino effect on almost all lines. Indonesian MSMEs have been among the worst affected. This study aims at helping MSMEs, especially during the pandemic. The business coaching method with a qualitative approach was used to investigate the actual conditions and problems. Then, the agreed-upon action was taken as a solution to overcome the problem. After conducting several external and internal analyses, interviews, and observations, some of the obstacles faced by MSMEs were revealed. In this study, gap and Pareto analyses were used to emphasize the most important problem, which was the absence of financial statements and standard operating procedures (SOPs). It is important for MSMEs to make simple financial statements and SOPs, so they can forecast their performance and financial health. The results showed that MSMEs could successfully calculate their profitability and can take the right business decisions and make their production processes more efficient.
