ABSTRACT
During the Covid-19 pandemic, customers spend their time finding information online. The process of getting a new customer begins with ZMOT (zero moment of truth). This study aims to analyze the ZMOT marketing strategy applied in the Google search engine. The descriptive quantitative approach was used with spread questionnaires by an online survey. The sampling technique used for this study is purposive sampling. The result of this study showed that a majority of customers look for spot tourism on ZMOT Google. Customers started their process about 2–3 weeks before and spent a week making their purchase decision. Instagram is another source they use before confirming their decision.
