ABSTRACT
After the pandemic Covid-19 strikes, bicycle as a mode of transportation has become a trend in achieving a healthy lifestyle. Bandung city government has already provided the 3rd generation bike-sharing system. Unfortunately, trends in using bicycles do not significantly impact the use of bike-sharing, and people tend to buy a bike instead. This research aims to find whether aesthetic features of colour and bicycle type affect the interest in using bike-sharing. The data was obtained in a qualitative method using a stated preference questionnaire, followed by interviews of Bandung bike users. The results show differences in the preferences of the colour chosen than the available bike-sharing, but not type of bicycle. The type preferences are different between the aim of the bike user in using bicycles, whether for sport or commuting. The result of this study can be used as a reference for the bike-sharing provider.
