ABSTRACT
Today's packaging that is often used by the community is paper and plastic packaging. In addition, plastic packaging is considered non-eco-friendly because plastic is tough to decompose by micro-organisms, so the potential for environmental pollution is tremendous. An effort is needed to reduce the use of single-use plastics by applying the principle of Zero Waste to change the mindset about waste and the behavior in managing it. In this case study, one of the shops in Bandung named Warung 1000 Kebun is currently implementing the principle of Zero Waste but is still not wise in using plastics, especially for vegetable and fruit products. The aim is to apply the Zero Waste principle using packaging and sustainable theory and visual communication design. Then data will be collected in the form of observations, interviews, and analyzed using the SWOT method.
