ABSTRACT
This paper offers a critical voice in the discourse of Art and Design: Recontextualization of Nusantara Tradition and Indigenous Culture. While cultural heritage is dominantly perceived as a commodity for the creative economy, the context of culture is broader as it embodies every aspect of human life, in which economy is just an element of culture. By using extensive literature review to examine Indonesian policies concerning the creative economy and in reviewing key thinkers in the field of Cultural Heritage Studies, Cultural and Creative Industries, Design Studies, and Art and Design Higher Education, this paper argues that the Art & Design Higher Education should understand the original context of cultural heritage and the critics towards the creative economy to be able to take on the ideal role of educating future creative and cultural workers who understand the true significance of their work which is the co-creation of sustainable heritage for the future.
