ABSTRACT
Hatsune Miku is a phenomenon in which this first Virtual Idol character is highly accepted and has a significant influence, especially among Generation Z. Luo Tianyi, a virtual idol from China. Luo Tianyi is not merely an idol figure but can also present traditional culture to generation Z. The purpose of this research is to examine how Luo Tianyi entered the generation Z and its role in introducing traditional culture. The data collected was obtained from observations of related social media supported by literature studies. Based on this research, Luo Tianyi was well accepted by utilizing the social power of generation Z. These social powers include economic capital, information, and legitimacy. The creators demonstrated Luo Tianyi's role in introducing traditional culture through classical songs concerts, regional-style clothing worn, and collaborations with other traditional musicians.
