ABSTRACT
In the industrial world, brand is not just to differentiate a product identity, but also symbolizes particular image in the public's perspective. On the other hand, there are a lot of forgotten traditional cultures that actually possess potential for industrial images, such as The Flag of Marawa, a cultural artifact of Minangkabau. This qualitative-interpretative research will discuss philosophical values of Marawa Flag, and reinterpret it for implementation purpose on a brand design (trademark, logo, role, and product), which also serves as symbolical attribute of social movement. Hopefully, this will inspire other designers to design something with deep philosophical meaning inspired by traditional culture.
