ABSTRACT
Social anxiety is a mental health disorder that makes sufferers feel threatened by their social environment, including embarrassment and humiliation in an irrational way. The main factor causing anxiety disorders is negative thoughts that often arise and are not realized by adolescents. Early awareness is necessary to reduce the negative thoughts that can prevent adolescents from being exposed to social anxiety through this phenomenon. This research aims to design the verbal message and visual media to awaken the target audience. The method used in this research is descriptive qualitative. While the verbal message is created by implementing the theory of semantics (diction and word meaning), the theory of creative strategy helps design the visual media. It is hoped that the appropriate verbal message and visual media in a campaign can help adolescents solve social problems.
