ABSTRACT
Buton woven fabrics is one of the cultural heritages with various symbolic meanings because of cultural collaboration in the realm of art, which is a reflection of the aesthetic identity of the Buton people, for example the product currently being developed in Wa Ina Buton, which does not yet have a strong identity. The purpose of this research is to develop a brand identity design for the local brand Wa Ina Buton as an effort to introduce the nature-based learning values (environment), moral values, aesthetic values, and the rules of use that exist in Buton woven fabric. The method used in this research is qualitative, namely descriptive analysis. Data collection method is done through observation, literature study, and documentation. Therefore, this research will determine the development of brand identity of Wa Ina Buton, including brand names, brand marks, and taglines.
