ABSTRACT
Jamu is one of most important cultural heritages in Indonesia. The idea of using jamu is to keep a healthy body, have good stamina, or be used as an alternative medication. The cultural heritage interpretation of jamu shows a great potency to be developed and revitalized as a product with industrial design value. In this research, the theory about visual perception will be used. This research aims to analyze comparison from visual concept design of existing educational mobile game for children aged 6–12 years old. This research uses qualitative method with interpretative visuals that discuss the aesthetics of a product. The data collection is done through observation, literature study, documentation, and in-depth interviews. The final result of this research is criteria of visual concept design based on design principal as primary aspects to develop an educational mobile game to introduce jamu to children aged 6–12 years old in further research.
