ABSTRACT
Small Medium Enterprises (SMEs) which produce food products become a part of tourism and souvenir commodities. Packaging is a key factor to influence consumers to buy, and the color becomes the primary element in designing packaging. A study on SME food souvenir packaging is still rare and needs attention. To obtain it, multiple case studies will be conducted. This paper describes two methods in determining SMEs food souvenir brands as multiple cases are being studied, i.e., NCapture travel blogs using NVivo12 and field observation to well-known souvenir shops in Bandung. The findings of SMEs food souvenir brands will be categorized into four criteria: a legendary and established brand, a brand that entered modern retail, an indigenous local cuisine brand, and a new brand. The findings will be used as multiple case studies for further research.
