ABSTRACT
The development of information technology could make it easier for beginner and amateur musicians to have strategies in the music ecosystem. There are several problems for entering the music industry, especially for amateur musicians. Many issues involved are due to lack of access, lack of knowledge, and absence of mentors who can help them enter the ecosystem. Research method used was a case study in Bandung's music ecosystem and data were collected through interviews, observations, and literature studies. The result of this study is to design digital platforms such as website-based information that can introduce amateur musicians into the music ecosystem. This platform is expected to provide access and networking related to the music ecosystem that can be used to gain knowledge and help their careers. The benefits of this research will be very useful for musicians, especially amateur musicians, the music community, and music entrepreneurs.
