ABSTRACT
Mangrove Forest is a unique and distinctive forest ecosystem; it is also a very potential natural resource. Serdang Bedagai District has a unique coastal area. In addition to the panorama, there is education about the importance of mangroves as habitat guards and coastal natural preservation. However, the condition of Indonesia being hit by the COVID-19 pandemic, the economic burden has increased. Many attractions lack visitors, resulting in a decrease in the income of people who depend on these tourist attractions for their lives. For this, it is necessary to carry out innovative promotional strategies, especially to increase the awareness of the visitor community so that visits to mangrove beach tourism can increase again. This study uses a qualitative approach, the data collection instrument uses observation and interviews with purposive sampling the results will be analyzed using a comparison matrix. The results of this study are useful for increasing visits to mangrove beach tourism by paying attention to health protocols during the COVID-19 pandemic so that the income of residents can return to normal.
