ABSTRACT

Technology affects the world of daily life and even enters art. One technology that affects the art world is the digital exhibition space. As we know, the world of art is identified with exhibitions and direct performances attended by art lovers. Virtual showrooms become a choice so that exhibition activities can still be held amid the pandemic situation by inviting the appreciators of art to attend the exhibition. The literature study was conducted to review the theory or view of experts regarding the exhibition of artwork and digital showrooms. The results of the study digital showrooms can be used as an alternative space to run online, facilitate artists and audiences, even though the digital showroom cannot replace the real experience possessed by the conventional gallery. Art Exhibition 2021 Life After Pandemic is a case study of how the digital showroom functions to make artists’ practice easier online. This study aims to provide an example of designing a digital space as a substitute for a conventional showroom.