ABSTRACT
The COVID-19 outbreak has disrupted lives across the world, disturbing everything we have ever known, paralyzed the economy, and caused changes in human behavior. To survive, brands must do the same by changing, innovating, and adapting to address new problems. This conceptual paper discusses the possibility of adjusting the SCAMPER technique as a divergent thinking tool for finding innovations for business use. This research aims to identify an innovative business perspective by applying SCAMPER as a divergent thinking tool, using descriptive-exploratory analysis with a qualitative approach, and to identify the pattern to find new perspectives in creating brand strategies.
