ABSTRACT
The Covid-19 pandemic has made the world communities vigilant about health problems. People are still struggling to adapt to the current situation. Environment Graphic Design (EGD) is implemented as a tactical step to control the spread of Covid-19 in crowded centers and commercial facilities in the middle of the city. The research aims to find visual adaptation of brands in EGD based on health protocols applied in flooring stickers assigned. The research was conducted by qualitative and comparable methods in several crowded centers by several represented brands. The benefit of research is finding out how the brand's visual character in EGD can implement awareness with regard to health protocols in addition to determining consumer preferences for brands and being one of the indicators of brand adaptation to social problems related to the Covid-19 pandemic.
