ABSTRACT
COVID-19 has inflicted the tourism industry in Harau Valley significantly. The current pandemic results in a significantly declining number of its tourists. Although since 2017 the Department of Tourist, Youth, and Sport from Lima Puluh Kota district had implemented the massive conventional promotion activities, this attempt did not achieve the target number of visitors. This problem causes a significant issue for the local tourism manager. So, this qualitative research observed the strategy in promoting its tourism destination. Three instruments were applied: observation, interviews, and literature study. This study found that interactive media in the form of 360-degree angle application that enables viewers to look at the surrounding of Harau Valley demonstrates widespread and accessible information leading to a significant optimization potential for Harau Valley tourism after COVID-19. And also, interactive media will become one of the promotional strategies in the tourism industry in this digitalized era, especially in Harau Valley Area.
