ABSTRACT

Nagasari is one of the traditional snacks which is often served in several sacred celebrations in Indonesia, because it is considered to have a special meaning. Signature of the snack is that it is wrapped in banana leaf which is organic or can be decomposed by nature. But nowadays, Nagasari is often found in a plastic wrapper that is inorganic or difficult to decompose. Nagasari's values and facts have inspired this research and planning to collaborate with the growing culinary world, which also has problems related to disposable packaging usage, especially from purchases through delivery services. The design thinking method is employed as a pattern so the mapping is directed and supported by literature from scientific journals, cultural, and technology theory. There is an expanded opportunity on innovation strategy to produce a more sustainable delivery services system under the name Nagasary.id. This system is expected to be developed for other delivery services, in addition to online food purchases.