ABSTRACT
This paper tries to undertake a brief critical analysis of the communication of Wali Songo, regarded as a pattern of cultural leadership, namely Islamic religious culture that blends with local culture or values of local wisdom. The communication habits of Wali Songo bear religious doctrines with old practices that have evolved in society. From the communication of Wali Songo, we compare it to the Thought of Jurgen Habermas, the German philosopher with his critical philosophy at the Frankfurt School of Religion, especially regarding social thoughts. This paper focuses on the introduction to the thinking of Habermas, which is outlined in the findings of his studies on social phenomena, later published under the title The Communicative Action Theory: vol. 1. Reason and Society's Rationalisation. The findings of this research are the integration between Wali Songo 's contact habits and Jurgen Habermas acquired contact as personal branding for a leader.
