ABSTRACT
The thing which needs to be considered in the pandemic is the economic sector recovery mechanism as a result of the Pembatasan Sosial Skala Besar policy, especially by Semarang City Government. This PSBB policy is an anticipatory step from the government to break the chain of COVID-19's spread. The application of digital marketing at a strategic level is carried out as an alternative solution to traditional marketing of products produced by pesantren become more comprehensive. So this research aims to build and develop a program of Smart Trens which is ideal for micro-businesses to adopt, especially pesantren in Semarang City. This research uses an exploratory qualitative approach. Data sources are obtained through observation, interviews, and literature studies. The implementation of the Smart Trens Program is expected to: (1) increase the trust of existing customers and gain new potential customers; (2) renew the application of sophisticated technology in marketing; (3) expand the market share of its superior products; and (4) increase the competitiveness of Islamic boarding schools in empowering the economy of the people. The success of this program will be determined by the seriousness of each stakeholder in carrying out this program in five stages, namely: (1) data collection; (2) registration program; (3) product curation; (4) product orders and deliveries; and (5) payment
