ABSTRACT
In our world of volatile, uncertain, complex, and ambiguous (VUCA), a capacity for change and adaptation is vital. However, changing successfully has been a challenging task for both individuals and organizations. Taking into account the insights of neuroscience, this chapter introduces a framework of change management called STREAP-Be. The acronym represents seven factors that could significantly influence the effect of change: safety, trigger, reward, emotion, alignment, people, and behavior.
