ABSTRACT
The phenomena of language use are mushrooming among younger generations, who tend to use mixed and made-up language when communicating on social media. Thus, this study aims to explore the norm of language use, the primary reasons for using the language, and the implications. Through the qualitative method, this study employs documentation and virtual interviews as research instruments. Fourteen members of younger generations were selected as informants. The findings reveal that the youths frequently use integrated bi- or multilingualism norms in which English is employed in their conversation. Three reasons for using the selected language are social and traditional factors, the prestige and power of the language, and the language-internal system. Hence, it sheds light on their attitude towards language use in social media. Surprisingly, a negative attitude towards local languages is detected, and it threatens the local language's existence. Consequently, language loss might bring about the loss of culture, identity, and value.
