ABSTRACT
Popular culture has changed a lot from time to time in terms of form and function. This includes the use of popular culture as a medium to express the producers’ voices. As a product of popular culture, zine is closely associated with stigmatized groups such as football fans. This paper aims to explain the spirit raised by zinester in producing a zine and the ideas they convey to the readers. Data were obtained through interviews with three sources, namely the authors of Sorak-Sorai Zine, Footballtropika, and Fortuna Zine. Those three sources are the authors of football-themed zines. The result of this paper is that among football fans, zines are used as a medium of expression because so far, through the mass media, football fans are often considered something that is given a bad stigma and through zines, football fans finally have unlimited space and do not need to rely on mainstream media. By producing zines, the author of Sorak-Sorai Zine, Footballtropika, and Fortuna Zine had shown the spirit of do-it-yourself culture.
