ABSTRACT
Sugar-sweetened beverages (SSB) in cans and PET bottles are commonly sold in convenience stores. The beverage vessel protects the product while making it easy to use. On another side, the increasing trend of healthy lifestyles made SSB manufacturers adapt the portion size and sugar labeling of their products. Although consumers believe knowing the sugar content of the product is important, only some people believe that attribute on the packaging. The consumer attitude who believes in nutritional information is predicted to have greater purchase intention. This study aims at determining the effect of beverage vessel and sugar-related knowledge that mediated by consumer attitude on purchasing intention of single-serve beverage in convenience stores.
