ABSTRACT
The paralyzed tourism situation during the pandemic has made some entrepreneurs and companies use VR technology to invite consumers to travel. Virtual reality provides consumers with the selected destination experience in a new and unique method. This study employed the safe travel campaign as important travel guidance in the pandemic era to be a moderating factor. This study aims at analyzing the effect of sense and information quality on flow and visit intentions, and moderation from perceived safe travel campaigns. This study was quantitative and included a statement stating that the respondent had done virtual travel and had never visited the place. This study was conducted using the probability sampling method with a total of 223 respondents. The data in this study was processed using AMOS 24 with the SEM method. The results show that sense strongly affected telepresence, and quality information positively affected the flow experience. Satisfaction positively affected visit intentions with a safe travel campaign as moderated. The result of the moderation test proved that there was no effect from the safe travel campaign to influence customer visit intentions.
