ABSTRACT
This study aimed to obtain information regarding the community’s acceptance and preferences for digital payments across Micro, Small and Medium Enterprises (MSMEs) in Kediri through the comparison of individual preferences in the fashion and food sector. A qualitative approach was used, which was based on direct interviews with MSME actors who had implemented digital payments in their transactions. Additionally, this provided a broad overview of the benefits and challenges associated with the implementation of digital payments, from the perspectives of both sellers and buyers, while focusing on buyers’ preferences for digital payments. Lastly, the implementation of digital payments was expected to grow significantly and provide solutions for MSMEs to improve their performance and productivity, specifically during the pandemic.
