ABSTRACT
The purpose of this study is to analyze the quality influence of pharmaceutical service toward customer satisfaction at several pharmacies in Ngemplak District using 5 aspects, namely pharmacy staff's attitude, speed of service, provision of drug information and education, drugs/pharmaceutical products availability, and pharmacy facilities. This is a descriptive quantitative study with the purposive sampling method used to obtain data from 223 pharmacy customers. The data collected were analyzed using the Multiple Linear Regression method with IBM-SPSS version 20 software. The results showed that pharmacy staff's attitude, speed of service, drugs/pharmaceutical products availability, and pharmacy facilities positively and significantly affect customer satisfaction. Meanwhile, the provision of drug information and education has no significant effect on pharmacy customer satisfaction, which was validated qualitatively by the triangulation method.
