ABSTRACT
The purpose of this study is to determine the factors that contribute to the Bugis tribe's entrepreneurial spirit. The Bugis tribe was chosen based on the number of immigrants from Bugis, who pursue entrepreneurial endeavors outside their area of origin. This quantitative research was conducted by surveys and in-depth interviews of 35 Bugis immigrants in Malang City. Immigrants who are members of the South Sulawesi Family Association (KKSS) Malang Raya were randomly selected. The findings of this study, with the existence of a culture that Bugis nomads believe, is one of the motivators for entrepreneurial success. Another finding indicated that education, economy, heredity, and independence had no discernible effect on entrepreneurship. The strength of the nomads' principle is their capital for success in migrating to new areas, allowing them to successfully adapt to entrepreneurialism wherever they are.
