ABSTRACT
The purpose of this study was to identify and analyze the business risks faced by MSMEs in Selorejo Village during the COVID-19 pandemic. In times of crisis like today, the possibility of risk always overshadows the activities of business owners. Meanwhile, the MSME sector is the backbone of the country's economy, as the largest contributor to Gross Domestic Product (GDP), and is the mainstay of employment. Data collection was carried out through semi-structured interviews and documentation. Using a case study, the findings show that the risks shown by the Selorejo Coffee MSME owners are classified as a high consequence, meaning that the Selorejo Coffee MSME needs serious attention. The impact felt by MSME owners is that the losses borne are quite high which results in a decrease in the amount of income, so planning and risk control activities need to be carried out to maintain the existence of the business of MSME owners.
