ABSTRACT
This article is based on the context of the Jambi Malay seloko adat, which still survives in the midst of the global culture that characterizes Indonesian culture. Seloko adat was able to survive because it was seen as an inseparable part of the existence of the Jambi Malay society. In addition, seloko adat is also used as a guide in their daily life. The main focus of this article is to discuss the existence of seloko adat and its implementation in the life of the Jambi Malay society. This article uses interview, observation, and documentation techniques for data collection and uses data analysis of Aristotle's theory of cause and Søren Kierkegaard's existentialism. This research finds that seloko adat is the embodiment of the identity of the Jambi Malay society, as well as the basis for their existence. Based on these research findings, this article argues that the Jambi Malay seloko adat, in addition to functioning as the Malay identity of the Jambi people, is also a means of proving their existence.
