ABSTRACT
Increased awareness and knowledge of halal products contributes to the halal industry's growth. The growth of the halal industry has resulted in the emergence of halal tourism. The purpose of this study is to ascertain the readiness of Indonesian halal hotels to support the implementation of a halal tourism destination program in accordance with the Halal Product Assurance Regulation. This study employs a qualitative case study approach with a sample of 64 hotels located in ten regions designated as Indonesian halal tourism hotspots. The study's findings indicate that the existence of halal tourism, which is backed by the Halal Product Assurance Regulation, requires halal hotels to be prepared to adapt to the provisions of halal tourism. Apart from being able to support a program aimed at introducing tourism potential in ten regions across Indonesia, the hotel is also a popular destination for those seeking facilities, comfort, halal food, and satisfaction for Muslim tourists. Of course, by designating it as a halal hotel, it can have an effect on increasing tourist visits and improving tourist comfort while traveling.
