ABSTRACT
The concept of halal tourism in recent years has become a concern among scholars in the world. The high tourist interest in halal tourism has significantly provided many opportunities for tourism stakeholders to improve their services and challenges for future development. This study explores the concepts, challenges, and opportunities of halal tourism from various theoretical and empirical literature to gain a comprehensive understanding of the implementation of concepts and different relevant issues in halal tourism. This study showed conceptual differences among researchers related to the concepts of halal tourism, such as the form, purpose, and limitations. The high demands practically lead to an increase in the number of halal tourism products and services in the world, which in terms of implementation requires strategic orientation and development areas in halal tourism such as marketing strategies, technology adaptation, and development priorities. Implementation, challenges, and opportunities in halal tourism are also a concern in this study.
