ABSTRACT
In today's digital era, telecommunication developments have a significant impact on many aspects of human life, including business and company development. The development of technology creates a culture and environment for a technology-oriented society. Telkomaterial's sales results in 2020–2022 demonstrate that quarterly sales have fluctuated or been inconsistent. Telkomaterial, a company established in 2020, needs a unique strategy to overcome the competition in the telecommunications market. According to David (2015), the main focus of strategic management is obtaining and maintaining a competitive advantage. This study used qualitative research methods. The approach process carried out in this study is to conduct in-depth interviews about Telkomaterial. The design of the business strategy formulation aims at determining the internal and external aspects of the company. It is possible to observe what Telkomaterial owns and the situations that currently exist in the internal aspects of the company.
