ABSTRACT
In the wake of the growing recognition around the importance of bringing the Sustainable Entrepreneurship to the local entrepreneurs in Bandung City Indonesia, this study elaborates on the concept of “Three Circle Framework of Ecopreneurship” and analyzes to what extent the environmentally friendly business actors are considered in the implementation of the Sustainable Development Goals 2030. Through the lens of ecopreneurs or green entrepreneurs, namely Yayasan Tunas Nusa, Hayu Hejo Kota Baru Parahyangan, Komunitas Hayu Hejo, Haiqal's Garden, and CeuMeta.com; the aim is to provide context to what, how and why leveraging SDG 4 “Quality Education” is critical for achieving sustainable development by 2030. This study employs a qualitative methodology, in which the data obtained were the result of a semi-structured interview. The findings indicate how the concept of “Three Circle Framework of Ecopreneurship” has been shaped, how it features in addressing the SDG 4 gained from their environmentally friendly activities, and why it is considered critical with regard to their business growth. Nevertheless, while the concept of sustainable development requires actions, the practical process of SDG 4 in the context of digital sustainable entrepreneurship is still subject to a number of questions. In this regard, this study is expected to produce a richer understanding of nature of the dynamic and complex phenomenon that is usually referred to as sustainable entrepreneurship.
